Closes the month on a note aimed squarely at anyone training for an autumn event — timely, given race season is approaching, and it plants the seed for September’s event-focused content before it even launches.
Howdy! Here’s a first look at August’s content plan for TJM. Get excited i hope! Each post below is built around a real problem your local gym-goers, runners, footballers, and swimmers are already dealing with — nothing here is content for content’s sake. The month follows a simple rhythm: a Tuesday carousel breaks down a common injury or issue, a Thursday Reel shows the actual hands-on treatment for it, and Sunday rotates between a motivational quote and a personal, behind-the-scenes look at Steve. That rhythm is designed to build trust first, then convert that trust into bookings. Take a look through each post below, along with the reasoning behind it, and let us know if anything needs adjusting before it goes live.
Content Format: Carousel
Topic: Educational – Adductor Strain
Purpose: Pre-season is exactly when groin strains spike, because sprint and cutting load jumps overnight while the adductors are still deconditioned from summer. This post gets ahead of the injury before it happens, positions Steve as someone who understands football-specific patterns (not just generic massage), and sets up the Thursday Reel as a natural next step.
CAPTION:
Pre-season groin strains aren’t bad luck. 🦵 They’re predictable — and preventable. Your adductors have had all summer to deload, then pre-season throws max sprint and cutting demand at them in week one. That combination is exactly how strains happen. Two signs to take seriously: a pinch when you sprint or cut, and soreness that sticks around longer than normal. Both are your body asking for help before it becomes a proper injury. Full hands-on treatment video for this landing Thursday 🎥
Feeling tight in the groin already? Don’t wait for pre-season to find out the hard way — book in this week.
#AdductorStrain #PreSeasonFootball #FootballerFitness #SportsMassageAbingdon #GroinStrain #OxfordshireFootball #InjuryPrevention #TeamJontyMassage #WhiteHorseLeisure #AbingdonSport
Content Format: Reel
Topic: Treatment Video – Adductors
Purpose: This is the payoff for Tuesday’s carousel — showing, not just telling, what treatment actually looks like. Seeing hands-on work builds far more trust than a static graphic ever could, and it’s the clearest bridge from “interesting post” to “I should book this.”
Caption: Here’s what treatment actually looks like — targeted soft tissue work to release the tension before it turns into a strain that sidelines you.
Feeling that pre-season tightness? Book online — link in bio.
#SportsMassageTherapy #AdductorTreatment #FootballerFitness #DeepTissueMassage #TeamJontyMassage #AbingdonSport #WhiteHorseLeisure #PreSeasonFootball #InjuryTreatment #OxfordshireFootball
Content Format: Image
Topic: Quote
Purpose:A lighter, more shareable post to break up the educational content. Quote posts perform well for saves and shares, and this one reinforces a core message — that recovery isn’t optional — without asking for anything.
CAPTION:
The gym is where you break the muscle down. The magic happens after, while your body repairs. A regular sports massage keeps that repair cycle working properly.
Ready to train harder without breaking down? Link in bio to book.
#SportsMassageTherapy #GymRecovery #AbingdonGym #MuscleRepair #StrengthTraining #OxfordshireFitness #RecoverStronger #DeepTissueMassage #TeamJontyMassage #WhiteHorseLeisure
Content Format: Carousel
Topic: Educational — Warming up properly
Purpose: A genuinely useful, save-worthy post that ties back to the adductor theme from week one. It positions Steve as someone who thinks about prevention, not just treatment after the fact — which matters to an audience that’s training seriously and doesn’t want to lose weeks to injury.
CAPTION:
“I jogged for 5 minutes, I’m warm” — if that’s the whole warm-up, your muscles disagree. 🏃♂️ Sprinting or cutting hard right after a light jog is like asking cold clay to bend into shape. A proper warm-up raises tissue temperature AND rehearses the specific movements your session’s about to demand. Biggest mistakes I see: static stretching while still cold, or cutting the warm-up completely because time’s tight. Both leave you exposed.
Carrying a niggle already? Book in before your next session.
#WarmUpRoutine #InjuryPrevention #PreSeasonFootball #SportsMassageAbingdon #TeamJontyMassage #OxfordshireFootball #AbingdonSport
Content Format: Reel
Topic: Treatment — Pre Event Massage
Purpose: Follows directly from Tuesday’s warm-up carousel and introduces a specific, bookable service (pre/post-event massage) that a lot of people don’t realise exists. This is a soft product introduction disguised as education.
Caption:
This isn’t a rubdown, it’s targeted prep to get your legs ready for what you’re about to ask them to do. A proper warm-up massage before a run or match can make a real difference to how you move and how you recover. Carrying a niggle already?
ook in before it becomes a bigger issue.
#WarmUpRoutine #InjuryPrevention #PreSeasonFootball #SportsMassageAbingdon #TeamJontyMassage #AbingdonSport #OxfordshireFootball #WhiteHorseLeisure
Content Format: Image
Topic: Quote
Purpose: Speaks directly to one of the audience’s biggest pain points — recurring injuries that never get properly resolved. It’s designed to make someone stop scrolling and think “that’s literally my situation,” which is exactly the kind of resonance that drives a DM or booking.
CAPTION:
That niggle that “just comes back” isn’t random — it’s your body flagging a pattern that hasn’t been fixed.
Tired of the same pain showing up again and again? DM me or book online.
#RecurringInjury #SportsMassageAbingdon #InjuryRecovery #OxfordshireRunners #FootballerFitness #MyofascialCupping #PainRelief #TeamJontyMassage #AbingdonSport #MobilityMatters
Content Format: Carousel
Topic: Educational — Shoulder tightness
Purpose: Shifts focus to the gym-goer audience specifically (as opposed to runners/footballers earlier in the month), keeping the content pillars balanced across the different groups TJM serves. Shoulder tightness is one of the most common, most ignored issues among people who lift regularly.
CAPTION:
If your shoulders feel permanently ‘stuck’ — that’s not just tight muscles, that’s a pattern building. 🏋️ Every press, pull-up and lat pulldown shortens the muscles around the shoulder joint a little more. Over weeks and months, that adds up to restricted range of motion — and restricted range means your lifts are working harder than they should. Left alone, it rarely stays local — it very often refers into neck and upper-back tension next.
Feeling restricted overhead? Book in and let’s sort it before it limits your lifts.
#ShoulderMobility #GymRecovery #AbingdonGym #SportsMassageAbingdon #TeamJontyMassage #MobilityMatters #OxfordshireFitness
Content Format: Reel
Topic: Treatment Video — Shoulder STR
Purpose: Same pattern as the adductor Reel — carousel explains the problem, Reel shows the fix. Consistency here is deliberate; it trains the audience to expect and look forward to Thursday’s video each week.
Caption:
Tight shoulders holding your lifts back? Here’s the soft tissue release I use to open things back up — targeted work on the muscles around the shoulder blade that tend to shorten from repetitive pressing and pulling. Once the tissue releases, you’ll feel the difference in your overhead range straight away.
Feeling restricted overhead? Book in — link in bio.
#ShoulderSTR #SportsMassageTherapy #GymRecovery #DeepTissueMassage #TeamJontyMassage #AbingdonGym #ShoulderMobility #WhiteHorseLeisure
Content Format: Image
Topic: Personal Auhtority – Lifeguard
Purpose: This is where we build Steve as a person, not just a service. The lifeguard angle is genuinely differentiating — no other local sports massage therapist can say they watch swimmers’ posture and mechanics every day as part of their job. It’s authentic, it’s memorable, and it quietly reinforces expertise without being salesy.
DO YOU ACTUALLY HAVE A PICTURE I CAN USE??? THIS AI one makes you look like you hate life!
CAPTION:
A bit about the other side of what I do — alongside sports massage, I’m also a lifeguard at a local school. Watching swimmers’ posture and shoulder mechanics daily has taught me more about movement than most textbooks ever could. It’s part of why TJM isn’t just “a massage” — it’s treatment informed by watching how bodies move under load.
Curious how this shows up in a session? Drop me a message or book in to find out.
#SportsMassageAbingdon #SwimmerRecovery #PostureMatters #TeamJontyMassage #WhiteHorseLeisure #AbingdonFitness #NotJustAMasseur #OxfordshireSport #SportsTherapy #BehindTheScenes
Content Format: Carousel
Topic: Educational — STR vs MET
Purpose: A slightly more technical post aimed at the audience that’s already warm to TJM and wants to understand the “why” behind treatment. This kind of content builds credibility with people close to booking — it shows Steve knows more than one technique and can explain it clearly.
CAPTION:
Not all hands-on work is the same — and knowing the difference is worth understanding. 👐 STR (Soft Tissue Release) is direct, hands-on release of tight, shortened muscle tissue. MET (Muscle Energy Technique) is different — you actively contract the muscle against gentle resistance, which lengthens and resets it from the inside. On their own, both help. Combined, they do more than release tightness — they retrain the muscle to hold that new length, instead of just snapping straight back.
Book in and feel the difference — link in bio.
#MuscleEnergyTechnique #SportsMassageTherapy #ShoulderMobility #TeamJontyMassage #SportsMassageAbingdon #AbingdonGym
Content Format: Reel
Topic: Treatment Video — What is a MET Massage
Purpose: Completes the STR vs MET pairing by showing MET in action. Two different treatment styles shown back-to-back across the month broadens the audience’s sense of what a session with Steve can actually involve.
Caption:
Muscle Energy Technique in action — a completely different feel to a normal massage. Positioning the joint, a gentle resisted contraction, then releasing into the new range. It’s an active way to reset a tight muscle rather than just working it loose.
Book in and feel the difference — link in bio.
#MuscleEnergyTechnique #ShoulderMET #SportsMassageTherapy #TeamJontyMassage #SportsMassageAbingdon #AbingdonGym #WhiteHorseLeisure
Content Format: Image
Topic: Quote
Purpose:
CAPTION:
Race day performance is decided in the weeks of training and recovery beforehand. Training for an event?
Let’s build recovery into your plan — book via the link in bio.
#MarathonTraining #RunnerRecovery #OxfordshireRunners #EventTraining #SportsMassageAbingdon #RaceReady #AbingdonRunning #TeamJontyMassage #WhiteHorseLeisure #RecoverStronger